About Analog
The Company is Called Analog for a Reason
In a world overflowing with infinite digital content, the rarest and most valuable thing a brand can offer is a real moment.
A moment that happens in a physical space, with real people.
A moment that can’t be scrolled past, skipped, or replaced by an algorithm.
These moments are irreplaceable.
They always have been. They always will be.
At Analog, we use technology to sharpen these moments, make them more connected, and measure their impact.
But the heart of the moment, the part that changes how someone feels about a brand, is entirely human.
That’s what we’re here to create.
We named the company Analog because we believe it’s still the most powerful medium there is.
Who We Are
Analog Events is an experiential marketing and event production agency specializing in premium, culture-shaping brand experiences for leading entertainment, consumer, and technology brands.
Founded in 2016, Analog is celebrating its 10th anniversary this year.
Over the past decade, we’ve built a different kind of agency—one that leads with strategy and taste, executes at the highest level, and leaves every environment better than we found it.
When I started Analog ten years ago, I wasn’t trying to build the biggest event agency. I wanted to build one that truly understood what events are for.
After years of producing experiences across entertainment, media, and consumer brands, I had seen the power of a room full of real people and how rarely the industry treated that power with the seriousness it deserved. A great event can shift perception, create cultural momentum, and build relationships that no digital campaign can replicate. But only if it’s made with real creative judgment, not just solid logistics.
I’d also seen the other side: wasteful, overcomplicated productions that forgot what they were trying to make people feel. Agencies that sold strategy but delivered spreadsheets. Events that looked good on a recap deck but disappeared from memory by Monday.
Analog was built to be the alternative. An agency with the taste and cultural fluency to make experiences feel genuinely special, paired with the operational rigor to deliver them without drama.
The name has always said it best. In a digital world, experiential marketing still relies on an Analog human connection. That was true when we started, and it’s even truer now. Every year that AI gets more sophisticated, every year that content becomes more synthetic, every year that attention gets more fragmented, a real moment in a real room with real people becomes more valuable, not less.
Over the past decade we've produced events for Netflix, Peacock, Chevrolet, Olaplex, Capitol Records, iHeartRadio, Glow Recipe, Heineken, NASCAR, and many others. We’ve launched products, premiered television series, built AI-powered leadership conferences, and created pop-up worlds that brought thousands of people together.
We’ve also built Agent Analog, a suite of tools that use technology to make those human moments more connected, measurable, and impactful. Not to replace the human element, but to protect it. To give our team more space to focus on the things no algorithm can do: creative judgment, cultural instinct, and the decisions that make a room feel electric instead of just well-organized.
Some events became cultural moments. Others were intimate gatherings that sparked the right conversations in the right rooms. Every one of them mattered because someone was actually in the room.
That’s what we’ve spent the last decade building. And it’s what we’ll keep building in the next one.
