Collegevine
The Challenge
Positioning a company as a category leader in AI isn't something you can say. It has to be felt. CollegeVine needed 200 senior higher-education decision-makers to walk away not just informed, but convinced. And they needed those relationships to deepen, not just form.
The Insight
The fastest way to lose a room of skeptical executives is to talk about your product. The fastest way to win them is to put them inside it. We designed the summit so that the product wasn't presented. It was the infrastructure the experience ran on.
The Experience
A custom agent handled registration, communication, and on-site interaction from the moment guests arrived. Programming moved between thought leadership and hands-on application. Executives weren't watching demos; they were using the platform. The off-site moments across Chicago were chosen to create the conditions for real conversation, not just networking. The environment throughout was designed to feel advanced but human, because that's exactly how CollegeVine needed the product to feel.
The Impact
Nearly 200 leaders. High platform engagement across the full guest journey. 87% waste diversion. Named one of BizBash's “Most Innovative Meetings of 2025,” and a positioning story that CollegeVine could take into every sales conversation that followed.