In an EO Network article, Jordan Kaye, CEO of Analog Events, shares his journey toward integrating sustainability into event production. Motivated by the excessive waste observed at a red carpet premiere, Kaye pursued B Corp certification, aligning the company's operations with rigorous social and environmental standards.

He outlines six key lessons: establishing a clear sustainability vision, maintaining transparency, investing in team education, building strong partnerships, measuring and communicating impact, and embracing challenges as learning opportunities. These principles have guided Analog Events in creating meaningful, eco-friendly experiences that resonate with clients and audiences alike.

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