Biz Bash: Beyond ROI: How 14 Event Profs Are Expanding Their Definitions of Success

BizBash’s latest feature on “The New Metrics That Matter Most for Events” highlights Analog’s commitment to building sustainability into the core of every experience we produce. As a certified B Corp, we’re tracking impact far beyond attendance—measuring everything from waste diversion and composted food scraps to carbon footprints and local sourcing. The article spotlights real data from recent events like CollegeVine’s VINEYARD conference in Chicago (87% waste diversion; 553 lbs of food composted) and Netflix’s FUBAR premiere (81% diversion and 100% of branded items reused or donated).