The PR Net highlights Analog Events' production of a star-studded launch party at Sunset Tower's Tower Bar for the debut of Roger Federer's first sunglass collection with Oliver Peoples.
The intimate, candlelit setting welcomed about 80 A‑list guests—including Sharon Stone, Trevor Noah, and Lindsey Vonn—for curated experiences like a red carpet entrance, a soulful serenade by Sonia Ammar, and a personal speech from Federer, who fondly recalled his early days in L.A.
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