In the aftermath of the January 2025 Southern California wildfires, Event Marketer featured insights from Los Angeles-based event professionals, including Analog Events’ CEO Jordan Kaye, highlighting the industry's resilience and commitment to community support.
Kaye emphasized the importance of continuing events in L.A. to sustain the local economy and provide employment, stating, "Events in L.A. must continue because they support so many people who rely on this industry." He also noted acts of generosity within the community, such as clients donating products from canceled events to those in need.
The article underscores how the events industry is adapting to challenges by prioritizing safety, community engagement, and the well-being of both staff and audiences.
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