Netflix’s FUBAR Season 2 premiere at the Tudum Theater in LA was a standout example of immersive, buzzworthy event marketing.
From a record-breaking 22-foot Arnold Schwarzenegger statue unveiled at Muscle Beach to a stunt pig named “Arnold Snortzenegger” stealing the spotlight, the event leaned into spectacle while staying rooted in community—welcoming fans from Schwarzenegger’s “Pump Club” alongside media and talent. Inside, guests experienced a red carpet, exclusive screening, and themed afterparty with custom cocktails served in rocks glasses embedded with real .308 bullets.
Sustainability was central, with 81% of waste diverted from landfill, zero edible food waste, reusable branded glassware, and eco-friendly materials throughout. The result: an event that blended celebrity draw, fan engagement, and real environmental impact.
.webp)
